If you use Gmail, as millions of people do, or if you send email to people who use that service, you may have noticed that the way Gmail filters spam has changed in the past couple of months. Gmail users are seeing many legitimate emails in their spam folders, and senders are finding that people don’t receive their emails. (Here are two Google support threads discussing this.)
It seems that Google has changed the way they handle domains, and is stricter regarding how those domains are configured. If you use your own domain for email, you should check carefully that you have configured the following. This Google support document explains three ways email can be verified. Note that if you have a Gmail account, you may need to make changes as well.
Of the above, the most important, and the easiest to configure, is SPF. Here’s how to do it.
One problem I’m seeing is that many people never check their Gmail spam folders. It’s hard for me to understand that people would trust an algorithm to decide which emails they see. When I contacted people I had sent email to by a different method, such as Twitter, and asked them to check for my emails they found them in their spam folder. It’s true that Gmail has an effective spam filter, but looking at both the inbox and spam folders on a Gmail account I have shows that it is relatively ineffective, with lots of spam in the inbox, and several legitimate messages in the spam folder.
If you use your own domain for email, configure the above, or have your email host configure the domain for you. It only takes a few minutes, and your email will be less likely to be flagged as spam. And if you use Gmail, check your spam folder regularly.
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